In order to publish great content and to not bore your followers, you should make the best out of every kind of content you can post on WeChat.On the other hand, paying no attention to your title and how it may be perceived by your target audience can be extremely detrimental, and can turn readers away from even clicking on your content no matter how good it may have been.It gives your audience reason to click on the article, and can give even the most poor and badly written content a chance to be looked at.After all, the most important is the title that will appear on your moment (WeChat’s version of a Facebook Post) Having amazing quality material is a must, however it is important for a business to take title into consideration.Avoiding typos, grammatical errors, and fake statements as well as not responding to your followers’ queries is a must. It should not only show your products or services, but also provide some kind of value to your followers. In order to build a strong long-term relationship, the content you share with your followers must be relevant and of good quality.This kind of content includes many different elements that could successfully get the attention of its followers and encourage them share it in their social circle. Involving children in this way is a powerful marketing tool, especially now the one child policy has been lifted in China. On McDonald’s WeChat account, you see that they share interesting content with customized menus alongside Happy Meal and Special Toy promotions.We live in an era where visual and video content is much more effective than lengthy text. A company should adjust the content they share based on the culture and followers’ interests. Shareable content is an alternative to word of mouth which in essence makes the content become more trustworthy and visible on the internet.With more than 700 million WeChat users all around the world, gaining followers is not an easy task and is very competitive. If you decided to go for service account, for example, you can create mini-games, or an even online challenge to engage your followers. A business WeChat should give the audience a reason to follow them over any other competitor and as such, optimising content successfully will be a key part in keeping followers subscribed and wanting more. In order to access and maintain a higher quality audience, content optimisation is a necessity. WeChat just like all other social media platforms, is heavily based off content. Here, we’ve compiled 23 helpful marketing tips for accessing the Chinese market through this platform for all businesses, from brand new startups to existing ones that’s just looking to expand their target market further. WeChat is without a doubt one of the best marketing tools for businesses trying to establish themselves within the Chinese market, and in this day and age, a strong media presence is a must for businesses trying to gain recognition.
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